Jira
ServiceNow
Integration

CNH: Jira Cloud & ServiceNow Integration

CNH, a global leader in agricultural and construction machinery with 35,000+ employees, used Getint to bridge Jira Cloud and ServiceNow — keeping end users in ServiceNow while giving IT teams the agility of Jira behind the scenes.

Client Overview

Industry:
Agriculture
Company size:
Enterprise
Location:
Italy
KEY STAKEHOLDER
Marco Sanna
IT Global Manager at CNH
  • Global leader in agricultural and construction machinery — brands include New Holland, Case IH, and New Arvester
  • Listed on the New York Stock Exchange with 35,000+ employees worldwide
  • IT team manages 15 critical applications for warehouse management systems globally
  • ServiceNow used as front-end incident logging for all end users
  • Jira Cloud used by IT teams for dynamic issue tracking and resolution

Scope of Work

Two-way Jira Cloud ↔ ServiceNow sync
Enabled real-time bidirectional synchronization of incidents between ServiceNow and Jira Cloud.
Zero disruption to end users
ServiceNow remained the unchanged entry point for all end users — Getint operates entirely behind the scenes.
Flexible field and workflow configuration
IT team configured sync rules on the fly via Getint UI — no scripting required.
Phased rollout approach
Started with one team MVP, now scaling across multiple internal teams toward a company-wide standard.

Integration Objective

CNH needed to connect ServiceNow — the front-end incident logging tool for all end users — with Jira Cloud, used by IT teams for dynamic issue management. The goal was to let both tools work in tandem: keeping the user experience in ServiceNow unchanged while giving IT teams the agility and flexibility of Jira on the backend.

Data Integration Specifics

Issue Types:

Synchronized issue types:

  • ServiceNow Incident → Jira Issue

Field Mapping:

Fields synchronized between systems:

  • Title ↔ Summary
  • Description ↔ Description
  • Status ↔ State
  • Priority ↔ Priority
  • Comments ↔ Work Notes
  • Attachments ↔ Attachments

Scripting and Custom Development Support

All configuration handled via Getint's no-code UI. The team was able to adjust sync rules and field mappings on the fly without writing scripts — a key factor in their fast time-to-value.

Success Metrics

The integration’s success was defined by
  • Live in production

    First team already running in production — others actively onboarding.

  • Zero change management burden

    End users continued working in ServiceNow with no disruption or retraining required.

  • Fast time-to-value

    MVP validated in test environment and moved to production within a couple of months.

  • Growing internal adoption

    Early adopters within CNH are proactively reaching out to join the integration program.

Vendor Selection Process

CNH evaluated integration tools available on the Atlassian Marketplace. Getint stood out for two key reasons: it was among the top-rated solutions, and — crucially — it did not require a separate ServiceNow-side license, reducing cost and complexity. The team started with an MVP in a test environment and validated the full integration scenario before moving to production.

Why Getint Stood Out?

During the vendor selection process, Getint emerged as the preferred choice due to:

Built-in Integration

No need for an external hub, ensuring easier maintenance

User-Friendly Interface

Accessible for standard Jira administrators, with straightforward configuration

Reliability and Low Maintenance

Set-and-forget functionality

Cost-Effectiveness

Balanced pricing for the value delivered

Responsive Support

Prompt and effective assistance during setup and troubleshooting

800 000 +

Active Users

5 000 +

Installations

3.8 / 4

Rating

7 mln

Integrations Daily

Our Certifications

GDPR CompliantBig BountySOC 2 Type 2 CertificationCloud FortifiedISO 27018ISO 27001

What We Accomplished

Seamless Two-Tool Operation

CNH now runs ServiceNow and Jira simultaneously without forcing end users to change their workflows. ServiceNow remains the incident entry point while IT manages resolution dynamically in Jira.

Fast Time-to-Value

The team set up and validated the integration in a test environment within a couple of months — a speed that exceeded their expectations — then moved confidently to production.

Zero Change Management Burden

By keeping ServiceNow as the user-facing tool and running Getint silently behind the scenes, CNH avoided a large-scale change management effort across thousands of global end users.

Scalable Internal Adoption

After a successful first-team deployment, other internal teams are proactively joining. The aim is to make the Jira–ServiceNow integration a company-wide standard across CNH.

What Key Stakeholder Say

"We are able to seamlessly keep the same approach for our base users and, on the other hand, have the freedom to organize ourselves in the best possible way. That is really speeding operations up. This ability to integrate and to configure what we want — and to change it on the fly — is really making the difference. In IT, you need to adapt. And I think this tool is really helping us adapt fast."
Marco Sanna
IT Global Manager at CNH

Conclusion

Getint enabled CNH to bridge Jira Cloud and ServiceNow without disrupting a single end user — delivering the structure of ServiceNow alongside the agility of Jira.
CNH's start-small, prove-value, then-scale approach is already driving organic adoption across the organization — a blueprint for any enterprise looking to integrate mission-critical tools without a costly company-wide rollout.

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Frequently asked questions

Have questions?

We've got you!

Our comprehensive FAQ section addresses the most common inquiries about our integrations, setup process, pricing, and more - making it easy to find the answers you need quickly.

Why did CNH choose Getint over other integration tools?

Getint was among the top-rated solutions on the Atlassian Marketplace and did not require an additional license on the ServiceNow side — reducing both cost and implementation complexity.

How long did the implementation take?

The team completed MVP testing in a test environment within a couple of months and then moved to production. The speed of setup exceeded their expectations.

How did CNH avoid a large change management effort?

By keeping ServiceNow as the unchanged entry point for all end users, Getint runs behind the scenes — end users never had to learn a new tool or change their behavior.

What is CNH's plan for scaling the integration?

After a successful first-team deployment, CNH is gradually onboarding additional internal teams with the goal of making the Jira–ServiceNow integration a company-wide standard.

What support experience did CNH have with Getint?

The CNH team had a very positive experience. When questions arose around fields and HTML fields, the Getint support team responded promptly with straightforward and correct answers.

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