Asana

Azure DevOps

Integration

Edge Factor: Asana—Azure DevOps Integration

Edge Factor, a media company producing video content to inspire the next generation of makers, needed to bridge the gap between its creative and development teams. Using Getint, they implemented a visual, no-code Asana‑centric integration that syncs content-related tasks in Asana with development work items in Azure DevOps. This setup reduced manual updates, boosted cross-team transparency, and enabled rapid rollout with minimal effort.

Find Out how we did it!

Client Overview

Industry:

Media

E-learning

Company size:

SMB

Location:

Global

KEY STAKEHOLDER

Nikki Bakker

Head of Operations at Edge Factor

Media production company creating maker‑focused video content
Marketing and content tasks managed in Asana
Development tracked in Azure DevOps by offshore teams
Faced manual copying and status confusion across tools
Needed fast, reliable, and low-effort task synchronization

Scope of Work

Asana-First Integration Setup

Configured integration to run solely from Asana, enabling remote sync with Azure DevOps without additional tooling.

Auto-Field & Type Mapping

Quick Build auto-mapped tasks to work items including titles, descriptions, priorities, and status.

Two-Way Sync with Rule Filtering

Customized sync rules to only reflect relevant status changes and updates between teams.

No-Code Rapid Deployment

Completed initial setup in minutes, using visual tools and built-in guidance.

Integration Objective

Edge Factor aimed to eliminate manual task copying and align status updates between content creators in Asana and developers in Azure DevOps. The goal was accurate, automated, bi-directional task sync powered by quick setup—enabling both teams to focus on their work without administrative overhead.

Data Integration Specifics

Issue Types:

Integration synchronized:

Asana Tasks ↔ Azure DevOps Work Items

Field Mapping:

Quick Build auto-mapped these attributes:

Title, Description
Status, Priority
Assignees and Attachments

Scripting and Custom Development Support

No-code configuration enabled fast deployment; Edge Factor reported initial sync completed “in minutes.”

Success Metrics

The integration’s success was defined by

Instant Sync Setup
Integration fully configured in minutes with no development resources needed.
Eliminated Manual Updates
Teams stopped manually copying tasks—saving hours per week.
Improved Transparency
Clear visibility across Asana and DevOps for both content and dev teams.
Low Maintenance
Stable and easy-to-manage with zero downtime reported.

Vendor Selection Process

Edge Factor chose Getint after testing other integrations, drawn to its no-code Asana-first approach, automated Quick Build mapping, and minimal setup effort. The ability to kickstart sync in minutes without having to engage development or install complex tools made Getint stand out.

Why Getint Stood Out?

During the vendor selection process, Getint emerged as the preferred choice due to:

Built-in Integration

No need for an external hub, ensuring easier maintenance

User-Friendly Interface

Accessible for standard Jira administrators, with straightforward configuration

Reliability and Low Maintenance

Set-and-forget functionality

Cost-Effectiveness

Balanced pricing for the value delivered

Responsive Support

Prompt and effective assistance during setup and troubleshooting

800 000 +

Active Users

5 000 +

Installations

3.8 / 4

Rating

7 mln

Integrations Daily

Our Certifications

What We Accomplished

Asana-Centric Sync

Managed the integration entirely from Asana, with secure remote Azure DevOps connection.

Fast Quick Build Mapping

Titles, descriptions, statuses, assignees, and attachments aligned automatically.

Accurate Two-Way Flow

Ensured statuses and updates stayed synchronized without manual input.

Rapid Deployment

First sync took only minutes; minimal operational overhead since.

What Key Stakeholder Say

“My team had no idea what was going on in DevOps. It was just too much... The first sync? Done in minutes.”

Nikki Bakker

Head of Operations at Edge Factor

Conclusion

Getint’s Asana–Azure DevOps integration has unlocked seamless collaboration between Edge Factor’s creative and development teams with instant sync and zero complexity.

This case highlights the power of no-code, rapid workflow synchronization across content and engineering environments.

Schedule a Free Demo with our Integration Expert

Discover how seamless and efficient integrations can be with a personalized demo. Our expert will walk you through the process, tailor the session to your specific needs, and answer any questions you have about connecting your tools effectively.

Book a Demo Call

Frequently asked questions

Have questions? 
We've got you!

Our comprehensive FAQ section addresses the most common inquiries about our integrations, setup process, pricing, and more - making it easy to find the answers you need quickly.

Does this setup need developer work?

No—it was done entirely via no-code tools and Quick Build mapping.

How fast did the integration go live?

Edge Factor reported the first Asana-Azure DevOps sync completed “in minutes.”

Were attachments and assignees synced?

Yes—Quick Build mapped both automatically.

Did it improve transparency?

Yes—operations and dev teams now had shared visibility.

Is it low maintenance?

Yes—the integration has remained stable and required no significant upkeep.

Experience a smarter way to integrate & synchronize.

Discover the power of seamless connections, bridging your favorite tools for optimized workflow and productivity. Unleash the potential of unified platforms with Getint.

Book a Demo