When you manage 15 mission-critical applications for warehouse management systems across a global enterprise with 35,000 employees, the stakes of your IT operations are real — in the most literal sense.
"Behind our application management, there are actual parts to be shipped in a field with urgency. There are moving machines. There are real issues in the real world." — Marco Sanna, IT Global Manager at CNH
CNH, the agricultural and construction machinery giant behind brands like New Holland, Case, and New Arvester, and listed on the New York Stock Exchange, faced a challenge that many large enterprises know well: two powerful tools — ServiceNow and Jira — each doing its job well, but operating in silos.
The Problem: Two Great Tools, One Frustrating Gap
ServiceNow was the established front-end for end users. It provided the structured, compliant process that a company of CNH's scale demands. Jira, on the other hand, gave the IT team the speed and flexibility they needed to track, organize, and resolve issues dynamically.
The challenge wasn't about choosing one tool over the other. It was about making both work together.
"We wanted to find a unique tool in order to have a smooth operation in terms of managing these two worlds."
Before the integration, the discussion was more binary — ServiceNow versus Jira — with no clear path to bridging them. The team knew integration tools existed, but needed to find one that truly worked at enterprise scale without requiring massive change management across thousands of users.
Why Getint? The Atlassian Marketplace Made the Difference
CNH evaluated tools available on the Atlassian Marketplace. Two factors made Getint stand out immediately:
- Top ratings — Getint was consistently one of the highest-rated integration solutions available.
- No ServiceNow-side license required — Unlike other tools, Getint didn't require an additional license on the ServiceNow side. For a company managing costs at enterprise scale, this was a significant factor.
The team started with an MVP in a test environment. The results were faster than expected.
"It was surprisingly fast to put everything in place. We were really happy how quickly things were moving, and we were able in our test environments to have a clear scenario of what we wanted and how the tool was working."
Within a couple of months, they had validated the integration and moved confidently to production.
The Integration in Practice: Behind the Scenes, Seamlessly
The architecture of CNH's Getint deployment was elegantly simple in concept — but powerful in outcome:
- ServiceNow remains the entry point for all end users. No retraining. No new tool to learn. No change management overhead.
- Jira Cloud becomes the dynamic workspace for the IT team — where issues are tracked, organized, and resolved with speed and flexibility.
- Getint synchronizes the two in real time, running entirely behind the scenes.
The result? Both tools operating at full strength, together.
"We were able to join these two worlds in a seamless way because we didn't have to change the way our end users are using the ServiceNow tool. And we were able to integrate and actually use the strength of the two tools together."
The Biggest Value: Adaptability On the Fly
Once live, what surprised the CNH team most was how easily they could adapt the integration as requirements evolved — without writing a single script.
"This ability to integrate and also to configure what we want to be in sync on one side or the other, and to change it on the fly — it's really making the difference. In IT, you need to adapt. And I think this tool is really helping us adapt fast."
This is one of Getint's core design principles: a powerful UI that gives teams the simplicity of configuration without sacrificing depth, security, or customization. Instead of managing scripts and the complex dependencies between them, the IT team at CNH can adjust their sync setup in minutes.
Support That Actually Supports
Even with a smooth implementation, questions arise. The CNH team reached out to Getint's support team with questions around field mapping and HTML fields. The experience was straightforward.
"Your colleagues were pretty fast in helping us. The response we received was straightforward and correct — they fixed the issue we were facing."
For an enterprise team managing critical infrastructure, responsive and accurate support isn't a nice-to-have. It's essential.
What Success Looks Like: Growing From the Inside Out
CNH's approach to rollout was deliberate: start with one team, prove the value, then let adoption grow organically.
It's working.
"We are getting attention. So that's the first indicator that you are on the right path. We are moving forward to having other teams joining us in this journey."
Today, the first team is already live in production. Multiple additional teams are actively onboarding. The long-term vision is clear: make the Jira–ServiceNow integration a company-wide standard across CNH.
As Marco explains, the early adopters and curious colleagues are the ones driving expansion — reaching out proactively, asking to be included. That's the smoothest possible path to enterprise-wide adoption: let success speak for itself.
The Recommended Path for Other Enterprises
Marco's advice for other large organizations considering a Jira–ServiceNow integration is direct:
"Start implementing this on a first project, get the adoption, get the early adopters, show the success internally, and that builds confidence inside. The other path — trying to onboard 30 teams at once with a very small team — is where the complexity starts."
Start small. Implement cleanly. Build a happy internal success story. Then scale with confidence.
Key Takeaways
- ✅ No disruption to end users — ServiceNow stays exactly as it was
- ✅ Fast time-to-value — MVP to production in a couple of months
- ✅ No ServiceNow license required — reducing cost and complexity
- ✅ Adaptable on the fly — sync rules adjustable without scripting
- ✅ Organic adoption — internal teams proactively joining the program
CNH's story is a blueprint for any enterprise looking to get the best out of two powerful tools — without forcing a choice between them.
Ready to connect your tools the same way? Get started with Getint for free or book a demo with our team.
