Integrations
Jira

Team Collaboration in Product Discovery with Integration Solutions

Getint
Getint
11 Jan 2025
9 min

In the complex machinery of an enterprise, big or small, each cog has a crucial role to play for seamless operation. The objective is unified - accelerated progression with an optimal safety net. To outpace the competition, agile software companies routinely establish Product Discovery Teams (PDTs), but the line separating them from Product Delivery Teams (PDTs) often blurs. The crucial key to differentiation and mutual success? Effective collaboration empowered by software integration. Harness the potential of "Integration as a Service" for a smoother, more efficient workflow, and save precious manhours.

The Product Team Dilemma: Discovery vs Delivery

Product Discovery Teams and Product Delivery Teams, though sharing the same acronym, have distinctly different roles within a software development lifecycle. PDTs are the explorers, armed with an ever-curious mindset, constantly seeking innovative solutions. Their arsenal typically includes a Product Strategist, Designer, Engineer, and a Product Owner. They don't pretend to know the solution but instead adopt an open-minded approach to explore new ideas.

Contrarily, Product Delivery Teams are the executors. They leverage industry know-how and best practices to build, sustain, and optimize known solutions. Their strength lies in implementation, where they efficiently transform a vetted idea into a Minimum Viable Product (MVP). However, this transitioning phase from discovery to delivery often poses challenges due to differing tools used by both teams, such as Asana and Jira.

The Bridge Between Two Worlds: Asana and Jira

To illustrate, let's consider a scenario where a Product Development team uses Asana for project management. They prefer its lightweight nature that enables any department member to create tasks without extensive technical knowledge. On the other hand, the Development team opts for a more potent tool like Jira (or Azure DevOps in some companies) to meet their robust requirements.

While both these tools excel individually, the divergence in their use can lead to inefficiencies. To ensure smoother handovers, companies often assign a bridge role. In our example, Tom, who manually copies and pastes tasks, issues, descriptions, statuses between Asana and Jira. His diligent cross-checking and double entries, however, consume nearly 30 minutes per task. In a high-pressure environment, a single human error could lead to wasted manhours, delayed projects, and significant communication lags.

The Solution: Seamless Software Integration

Fortunately, the advent of "Integration as a Service" platforms like getint.io simplifies this process. By integrating Asana and Jira, these platforms automate task synchronization, eliminating manual entries, and reducing the scope for errors and delays. The impact? Teams can stick to their preferred tools, tasks are seamlessly synced, and efficiency skyrockets. Meeting project deadlines becomes the norm rather than the exception, saving countless work hours and significantly improving morale.

Stakeholders reap the benefits of a well-oiled engine, where teams can focus on their core competencies, and bridges like Tom can shift their attention to more strategic tasks. Companies can move forward faster and safer, powered by the ideal synergy between their Product Discovery and Delivery teams.

In the end, it's all about adopting the right tools for the job and making them work together. And in this era of digital transformation, software integration platforms like getint.io are providing the perfect solution for connecting different tools and fostering efficient, seamless collaboration between teams. With such tools in your arsenal, your organization can certainly save an extra workday and elevate productivity to new heights.

Frequently asked questions

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We've got you!

Our comprehensive FAQ section addresses the most common inquiries about our integrations, setup process, pricing, and more - making it easy to find the answers you need quickly.

What problem does software integration solve for product discovery and delivery teams?

Many companies separate Product Discovery tools (like Asana, Airtable) from Product Delivery tools (like Jira, Azure DevOps), causing manual effort, task duplication, and potential errors. Integration automates task sync between these tools, reducing manual work and streamlining handovers.

Why do teams end up copying tasks manually between platforms?

As tools diverge by team use case—Discovery teams prefer lightweight tools; Delivery teams require structured systems—manual copying often becomes the fallback for maintaining visibility across these silos.

How do integration platforms like Getint enhance cross-platform workflows?

Getint automates near real-time bidirectional task sync, ensuring updates, comments, attachments, statuses, and assignees propagate correctly across tools without human intervention.

What measurable benefits result from automating integration?

Automated integration saves significant time—e.g., 30+ minutes per task—reducing errors, improving morale, accelerating delivery, and freeing teams to focus on value-driven work.

How does integration support organizational efficiency and culture?

By removing manual handoffs, integration fosters agility, alignment, and trust. Teams can stay in their preferred tools while collaborating seamlessly across departments and functions.

Success Stories

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