Overview
When eBay’s management decided to unify their project management environment, they faced a complex challenge: integrating and eventually migrating from Monday.com - used for program-level planning - to Jira, the preferred tool for their development and delivery teams.
With over 15,000 Jira users, 2,000+ custom fields, and millions of issues, this wasn’t a simple project. eBay needed a reliable, scalable solution - and a partner that could handle both deep technical requirements and business-critical deadlines.
With the help of Getint and Hubert Kut, Co-founder of AppForge and longtime Atlassian Consultant, eBay successfully connected and later transitioned from Monday.com to Jira - ensuring full alignment between teams while minimizing disruption.
Company Background
eBay
🏢 Industry: E-commerce
👨💻 Scale: 15,000+ Jira users, 1,000+ Jira projects, 8M+ issues
🔗 Use Case: Integration + Migration from Monday.com to Jira
The Challenge
eBay’s upper management used Monday.com for high-level planning, while project and engineering teams operated in Jira. This created a disconnect between strategy and execution. The business needed:
- Real-time visibility between Monday.com and Jira
- A low-maintenance integration solution that didn’t require heavy coding
- A future-proof path to unify work in a single platform - without losing key historical data
The initial requirement was integration. But soon, it became clear that a full migration to Jira would offer the scalability and ecosystem maturity eBay needed long-term.
Why Getint?
eBay’s team evaluated several integration solutions, including both in-Marketplace tools and external platforms. Getint stood out for several reasons:
- No-code/low-code setup, ideal for large teams with tight timelines
- Dedicated support with rapid response times (within hours, not weeks)
- Customer-driven development, allowing for quick adjustments to edge cases
- Proven success with complex, large-scale Jira environments
“We had a few mapping issues early on, and Getint’s support fixed them in under six hours. That level of responsiveness was a game-changer.” - Hubert Kut, Co-founder of AppForge
Read our interview with Hubert about eBay migration
Implementation
The integration was scoped to reflect key data across both platforms:
- Epics created in Jira would automatically appear in Monday
- Select updates and comments would sync both ways
- Custom mappings were handled flexibly, using Getint’s schema builder and support
Despite the complexity of eBay’s Jira environment, the integration was fully up and running in just four weeks - well ahead of the initial project estimate.
When the decision was made to deprecate Monday, Getint’s existing integration made the migration process seamless. The team used the same schema, ran bulk updates, and transitioned all critical items into Jira - with minimal manual effort.
Results
✅ 4-week implementation timeline for full Jira–Monday integration
✅ Zero downtime during migration from Monday to Jira
✅ 2+ years of stable synchronization before the migration
✅ Full flexibility to support edge cases and enterprise requirements
✅ Ongoing cost reduction by decommissioning Monday.com licenses
“There’s no such thing as a one-click enterprise migration, but Getint came very close. It was fast, flexible, and handled even our more unusual Jira customizations.” - Hubert Kut, AppForge
Lessons Learned
- Start small, scale fast – The team began with syncing basic fields and gradually expanded the schema. This reduced risk and ensured clean mapping logic.
- Don’t replicate old tools. Optimize – Instead of trying to make Jira look like Monday, the team simplified and cleaned up fields during migration.
- Ask the right questions – Features, performance limits, and support quality often matter more than install count when choosing Marketplace apps.
Looking Ahead
Today, eBay operates entirely on Jira, without Monday.com. But the story doesn’t end there. With Getint’s growing list of connectors and AppForge’s tools for governance and clean-up, eBay now has the agility to evolve and scale its Jira environment - without worrying about the next big transition.
FAQ: eBay’s Migration from Monday.com to Jira Using Getint
Why did eBay choose to move from Monday.com to Jira?
eBay initially used Monday.com for high-level planning and Jira for project execution. Over time, when both tools increased their pricing, maintaining both of them stopped making sense. The management team decided to maintain the entire eBay workflow in Jira, so they decided to migrate from Monday to Jira. Jira's flexibility, maturity, and extensive ecosystem made it the better long-term choice for unifying teams and managing enterprise-scale projects.
What role did Getint play in the migration?
Getint was first used to integrate Monday.com and Jira, allowing real-time synchronization between the two tools. Later, when eBay decided to fully migrate off Monday.com, Getint enabled the smooth transfer of data using the same integration schema - without starting from scratch.
How long did the migration process take?
The initial integration was completed in just four weeks, despite the complexity of eBay’s Jira instance. The migration phase, once initiated, was fast and efficient - thanks to Getint’s ability to reuse the existing setup and handle bulk data syncing.
Was any coding required to set up the integration or migration?
No. eBay specifically chose Getint to avoid custom development and ongoing maintenance. The platform is low-code/no-code by design. For edge cases, Getint’s support team provided tailored solutions quickly - without the need for in-house scripting.
How did eBay handle the differences in data models between Monday and Jira?
Rather than replicate Monday.com inside Jira, eBay used the migration as an opportunity to simplify their configuration. Non-critical fields were archived into descriptions or comments, and tools like Doctor for Jira were used to clean up unused or duplicate custom fields.
What made Getint stand out compared to other integration tools?
eBay evaluated several options, including Exalate and external iPaaS tools. Getint stood out for its:
- Quick setup
- Dedicated and responsive support
- Adaptability to enterprise edge cases
- Transparent pricing and scalability
What were the biggest challenges in the migration, and how were they solved?
Monday.com lacked a sandbox environment, which meant working directly in production. Additionally, API limitations required occasional workarounds. In both cases, Getint’s team helped align the tools through flexible mapping and hands-on support.
Is the integration still active today?
No. Since eBay fully moved to Jira, the integration is no longer needed. However, the flexibility of Getint means the team is well-equipped to connect Jira with other platforms in the future - should the need arise.
