Some milestones are about arriving somewhere. This one is about direction.
Getint has been accepted into NVIDIA Inception – NVIDIA's global program for startups building with AI. It's the kind of news that's easy to announce loudly. But if you've followed how we work, you know that's not really us. So instead of a fanfare, here's the honest version: what this is, why it fits, and what it does and doesn't change.
What this actually is
NVIDIA Inception is a program that supports startups working with AI, data science, and accelerated computing. Over the years, it has grown into one of the largest programs of its kind in the world, with tens of thousands of member companies.
It works differently from a typical accelerator. There's no cohort to join, no fixed timeline, no demo day, and no equity taken. Instead, members get ongoing access to resources that help a technical team move faster.
For us, a few of those matter most:
- Developer tools – the latest NVIDIA SDKs, model libraries, and platforms, plus technical support.
- Training – course credits through the NVIDIA Deep Learning Institute, so our team builds real, applied AI expertise.
- Preferred pricing – better pricing on select NVIDIA hardware and software as our needs grow.
- A network – connections to NVIDIA's experts and to other startups solving similar problems.
In short: the tools, training, and support to build well and to build faster.
Why it fits
From the outside, integration looks simple. Connect two systems, move the data, done.
Anyone who has performed large-scale integrations knows it's not that simple. The hardest part was never the connection itself, but the assessment.
Which field in ServiceNow corresponds to which field in Jira? What should happen when two systems disagree on the same record? How can you catch the one in ten thousand synchronizations that are silently incorrect before they reach the customer? How much manual configuration can be completely eliminated?
These are pattern and decision problems. And they're exactly the kind of problems AI is good at.
That's why an integration platform belongs in a program like this. Not because we've rebranded around AI, but because the next hard problems in our field point that way.
What stays the same
We want to be clear about the present, because it matters most to the teams using Getint every day.
The platform is what it has always been: a dependable, no-code integration and migration solution. Two-way sync and full migrations across Jira, ServiceNow, Azure DevOps, Salesforce, Zendesk, and 20+ other tools. An Atlassian Gold Marketplace Partner, with ISO 27001, SOC 2 Type II, and GDPR compliance behind everything we ship.
We're not announcing new features today. And we won't attach "AI" to the product just to sound current. What you rely on keeps working exactly as it does now.
That's a promise we take seriously. Progress should never come at the cost of the reliability our customers count on.
Looking ahead
What Inception gives us is the support and resources to build the next part carefully.
Because this is the way we're heading. Toward integration that does more than move your data from one place to another, and starts helping you make sense of it instead. Less manual work. Steadier handling of the awkward cases. More of the quiet, repetitive effort taken off your plate.
We'll approach it the way we approach everything: without noise, in the open, and shipping only what's ready. When there's something real, you'll be the first to see it.
Until then, thank you to everyone building alongside us, and to NVIDIA for the welcome.
We're ready for what comes next!
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