Growing digital businesses is rarely about adding more tools.
More often, it’s about making the tools you already use work together—without friction.
That was exactly the situation First Tech found itself in.
As a holding company and venture platform building digital-first businesses across insurance, data, fintech and AI-driven services, First Tech relies on multiple development teams working in parallel. Each team had its own Azure DevOps environment, while the wider organization depended on Jira Cloud for visibility and coordination.
Such a setup worked—just not together.
When visibility starts to break down
First Tech’s development work lived across 3 separate Azure DevOps instances. Jira Cloud, meanwhile, was where planning, tracking and collaboration happened.
The gap between those systems created a familiar problem: development activity existed, but it wasn’t always visible where decisions were being made.
They didn’t need a complex orchestration platform.
They didn’t want to redesign workflows.
They simply needed a reliable way to synchronize Azure DevOps with Jira Cloud—and many tools on the market couldn’t handle that exact setup.
Finding a solution that didn’t overpromise
The search was straightforward. A quick online search led the team to the Atlassian Marketplace, where they came across Getint’s Azure DevOps → Jira connector.
What stood out wasn’t an extensive feature list.
This time it was restraint.
Getint offered exactly what First Tech needed:
- A simple, one-way integration
- A lightweight setup
- A clear pricing model
- No unnecessary complexity
As the team described it later, it was “not overcomplicated”—and that was precisely the point.
A calm onboarding experience
The setup itself went smoothly. When First Tech needed assistance fine-tuning the configuration, Getint’s support team stepped in quickly.
Questions were answered fast.
Issues were resolved directly on calls.
There was no back-and-forth, no ticket ping-pong.
Once everything was in place, the integration simply ran.
“Installed, working and requiring close to zero baby-sitting.”
– Perry Sutherland, Director Operations @ First Tech
What changed after the integration
With Getint in place, development activity from Azure DevOps began flowing naturally into Jira.
Commits, branches and pull requests were automatically linked to Jira issues.
Developers could stay in Azure DevOps.
Stakeholders could rely on Jira as a true source of truth.
On the Jira side, administrators gained visibility into:
- Connection status
- Synchronization metrics
- Logs and operational health
The result wasn’t louder processes—it was quieter ones.
Less manual checking.
Less context switching.
More confidence that what you see in Jira reflects what’s actually happening in development.
As First Tech put it, the Jira experience became noticeably more engaging once real development data was seamlessly connected.
Support that stays present
Support didn’t disappear after onboarding.
Whenever questions came up, the Getint team responded quickly and helped resolve issues efficiently—often live, often immediately. For First Tech, that reliability mattered just as much as the tool itself.
A solution they’re confident recommending
Asked whether they would recommend Getint, the answer was clear.
They pointed to:
- A broad portfolio of connectors
- Fair, transparent pricing
- Professional, responsive support
- Continuous improvements and fast bug fixes
But when asked to sum it all up in one sentence, the value was simpler than any feature list:
“It’s all about convenience and time-saving.”
– Perry Sutherland, Director Operations @ First Tech
